> ## Documentation Index
> Fetch the complete documentation index at: https://firecrawl-abimaelmartell-agent-default-model.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Enrichment

> Extract and filter leads from websites to power your sales pipeline

Sales ops and BizDev teams use Firecrawl to scrape directories for leads, enrich CRM data, and automate account research.

## Start with a Template

<Card title="Fire Enrich" icon="github" href="https://github.com/firecrawl/fire-enrich">
  AI-powered lead enrichment and data extraction from websites
</Card>

<Note>
  **Get started with the Fire Enrich template.** Extract and enrich lead data from websites.
</Note>

## How It Works

Turn the web into your most powerful prospecting tool. Extract company information, find decision makers, and enrich your CRM with real-time data from company websites.

## Why Sales Teams Choose Firecrawl

### Transform Directories into Pipeline

Every industry directory is a goldmine of potential customers. Firecrawl extracts thousands of qualified leads from business directories, trade associations, and conference attendee lists-complete with company details and contact information.

### Enrich CRM Data Automatically

Stop paying for stale data from traditional providers. Firecrawl pulls real-time information directly from company websites, ensuring your sales team always has the latest company news, team changes, and growth signals.

## Customer Stories

<CardGroup cols={2}>
  <Card href="https://www.firecrawl.dev/blog/how-zapier-uses-firecrawl-to-power-chatbots">
    **Zapier**

    Discover how Zapier uses Firecrawl to empower customers with custom knowledge in their chatbots.
  </Card>

  <Card href="https://www.firecrawl.dev/blog/how-cargo-empowers-gtm-teams-with-firecrawl">
    **Cargo**

    See how Cargo uses Firecrawl to instantly analyze webpage content and power Go-To-Market workflows.
  </Card>
</CardGroup>

## Lead Sources

### Business Directories

* Industry-specific directories
* Chamber of commerce listings
* Trade association members
* Conference attendee lists

### Company Websites

* About pages and team sections
* Press releases and news
* Job postings for growth signals
* Customer case studies

## FAQs

<AccordionGroup>
  <Accordion title="How does Firecrawl enhance lead enrichment processes?">
    Firecrawl automatically extracts company information, contact details, product offerings, and recent news from prospect websites. This enriches your CRM with accurate, up-to-date information for better sales outreach.
  </Accordion>

  <Accordion title="Can Firecrawl find contact information from websites?">
    Yes! Firecrawl extracts publicly available contact information including emails and phone numbers from company websites, team pages, and contact sections.
  </Accordion>

  <Accordion title="How accurate is the lead data from Firecrawl?">
    Since Firecrawl extracts data directly from live websites, you get the most current information available. This is more accurate than static databases that quickly become outdated.
  </Accordion>

  <Accordion title="Can I integrate Firecrawl with my CRM?">
    Yes. Use our API or Zapier integration to automatically enrich leads in Salesforce, HubSpot, Pipedrive, and other CRMs. Keep your lead data fresh without manual research.
  </Accordion>

  <Accordion title="How does Firecrawl help with account-based marketing?">
    Extract detailed company information, recent updates, and trigger events from target account websites. This intelligence helps personalize outreach and identify the perfect timing for engagement.
  </Accordion>
</AccordionGroup>

## Related Use Cases

* [AI Platforms](/use-cases/ai-platforms) - Build AI sales assistants
* [Competitive Intelligence](/use-cases/competitive-intelligence) - Track competitors
* [Investment & Finance](/use-cases/investment-finance) - Investment opportunities